Item pricing

It’s important for our customers to understand the Instacart marketplace pricing. 

Instacart marketplace vs. in-store pricing

Retail partners set the item prices on the Instacart marketplace. While many retailers offer everyday store prices* on Instacart, some retailers may set prices on the Instacart platform that are different than in-store prices. 

*Some in-store sales/promotions may not apply.

NOTE: We reserve the right to cancel an order for any reason, including as a result of incorrectly priced items. If we cancel an order, we will refund your account for the amount paid.

You can view each retailer’s pricing policies by looking for the More info pricing link at the top of the retailer’s storefront on both the website and in the Instacart app.

In the app—

  1. Go to the main page of the app and select a retailer
  2. Under the retailer’s logo at the top, you’ll see the pricing policy: “Everyday Store Prices,” “View pricing policy,” etc. (Policies vary by retailer.)
  3. Tap the pricing policy link, then view Pricing information under Info

On the website—

  1. Go to Instacart.com and select a retailer
  2. Under the retailer’s logo at the top, you’ll see the pricing policy: “Everyday Store Prices,” “View pricing policy,” etc. (Policies vary by retailer.)
  3. Click on the pricing policy link, then view Pricing information under Info

Final price for weighted items 

Some items, such as loose produce, are weighed in-store. Shoppers always try to get the customer’s requested weight, but final weights and prices may vary, depending on availability and seasonality. The final weight and price of items from the deli, meat, and seafood counters are based on the label the retailer applies in-store. If the final weight of the items is different than what you requested, your receipt adjusts accordingly. We will charge you the updated price.

Incorrectly priced items

If you think an item is priced incorrectly—

  1. Select the item to open item details.
  2. Select Incorrect Info?
  3. Tell us What is wrong with this item? by selecting an option in the menu.

These alerts help keep our catalog up-to-date for all customers, and we look into them as soon possible.

Still need help?

Log in to help us get you to the right help quickly.

Log in

Are you a Senior?

Contact our dedicated Senior Support Service if you need help getting started or with an existing order.

Daily: 8am - 11pm ET

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android, Google Play and the Google Play logo are trademarks of Google LLC.