Excite your senses.
You never know when opportunity will strike, so you need a shower gel that keeps you smelling your best whenever, wherever. Relax. At AXE, we got you. With its bacteria-busting formula, AXE Excite Body Wash for Men washes away bad odor and keeps you shower-fresh. All. Day. Long. Aromatic and awesomely foamy, the crisp coconut and black pepper fragrance leaves you feeling fresh and smelling 100% ready.
Same awesome AXE Excite fragrance, fresh new look. But what’s on the inside matters too. Wash away odor and smell refreshed for 12 hours with our first Dual Action Body Wash. Plus our 100% plant-based moisturizers keep your skin feeling irresistibly soft, naturally. All day, all night – no matter what, you’re ready.
Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials – our Body Wash bottles are already made with 100% recycled plastic.
At AXE, we believe that one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you’re smelling your absolute best.
From our body sprays to our men's body wash, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game.
Welcome to the future. It smells amazing.
AXE. Smell ready.