The story of French Roast
Muted with oil, the tumbling beans become eerily silent. A master roasted watches, knowing that if he pushes them a second too long, they'll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast and you can't roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness.
The Starbucks® Roast
Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy.
Starbucks FlavorLock packaging guarantees the fresh flavor of our coffees.